Campaigns
*Design in collaboration with Shannon Parrish
While working with in-house marketing teams, I have collaborated with social, digital, and web teams to help bring campaigns to life through visual assets. Since 2017, I have been refining my motion design skills to help improve design elements. Motion makes them more dynamic, memorable, and effective. Once we started adding motion into our paid media ads at Pluralsight our CPC (cost per link click) went down from 11 cents to 1 cent and the three ads with the most website purchases conversion all included motion.
In my current position at Overstock, I work with the paid and organic social teams to produce videos for our social platforms. In the first six months of joining the team, we had nearly doubled our engagement across our social platforms, and I was able to create a process that increased our content output from one video a week to three. With research, we have found the style of content that resonates most with our audience and has vastly improved click-through rates and organic social follows.
Working with Aleesha is an absolute delight. Her talent for transforming storyboards into captivating video realities is unparalleled. I've consistently admired her flexibility in adapting to new directions and enthusiastically embracing last-minute projects. Aleesha truly excels at receiving feedback gracefully and also consistently provides valuable creative suggestions.
– Sarah Kuntz, Senior Social Media Marketing Specialist
I had the pleasure of working with Aleesha on the creative team at Pluralsight for over 3 years. While I was project managing everything that came through our team, Aleesha served as one of the most reliable and creative designers. She consistently delivered the highest volume of creative assets for multiple years in a row, and was someone we could pull in at any moment knowing that she would go above and beyond to get the job done.
Not only is her work ethic and talent unmatched, she is one of the kindest and most enjoyable people to be around. We would often get feedback from clients and stakeholders regarding the level of personal care and kindness that Aleesha brought to her projects. Even if it was a simple request, we could always count on her to do it with a smile (and usually make us laugh along the way as well).